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Unveiling the Superior Choice: Strikingly vs. Wix

Unveiling the Superior Choice: Strikingly vs. Wix
Unveiling the Superior Choice: Strikingly vs. Wix

In today's web development landscape, website builders have become indispensable tools, catering to a wide range of projects, from simple one-page designs to intricate portfolios and online stores. Among the leading website builders available today, Strikingly and Wix stand out as powerful platforms, offering an extensive array of features and customization options. This comprehensive analysis aims to delve into the intricacies of Strikingly and Wix, helping you determine the superior choice for fulfilling your website design needs.

Strikingly vs. Wix: A Comprehensive Overview

Strikingly vs Wix: General Overview - Brandcodax
Strikingly vs Wix: General Overview - Brandcodax

Strikingly shines as a flexible and highly functional website builder, celebrated for its user-friendly interface and ease of use. Whether you're a novice or an experienced web designer, Strikingly provides an intuitive environment for creating professional-quality websites. With Strikingly, you can effortlessly build websites without the need for coding skills or prior web design experience. The platform offers helpful recommendations, tips, and guidelines, ensuring you achieve your desired results. While beginners can rely on the intuitive drag-and-drop interface, Strikingly also empowers advanced users to embed HTML/CSS codes into the website's header or footer.

Since its introduction in the year 2012, Strikingly has managed to amass a substantial and noteworthy user base, boasting an impressive tally of over 85,744 projects built on their illustrious platform. The process of registration is expedited and uncomplicated, necessitating merely a few clicks to get started. Employing a WYSIWYG (What You See Is What You Get) approach to the captivating realm of web design, Strikingly graciously bestows upon its users an enthralling, delightful, and remarkably expeditious journey in crafting their very own website.

Strikingly Editor: Brandcodax
Strikingly Editor: Brandcodax

On the other hand, Wix has established itself as an all-in-one website builder and a leader in the web design market. Boasting a powerful feature set, integrated blogging and eCommerce engines, and extensive design customization tools, Wix offers a comprehensive solution for website creation. Since its launch in 2006, Wix has powered over 10,455,530 websites worldwide. It caters to a wide range of users, from beginners to proficient web developers, empowering them to create and manage advanced web projects of varying complexity, size, and goals.

Wix's intuitive drag-and-drop editor, clear interface, and a rich assortment of design customization tools facilitate hassle-free and convenient website development. Even without coding proficiency or a background in web design, users can easily create business websites, blogs, online stores, portfolios, and landing pages. Wix follows a freemium model, allowing users to explore its functionality with a free plan and upgrade to one of the paid subscriptions as needed.


Strikingly vs. Wix: Ease of Use

Strikingly vs Wix: Easier to Use
Strikingly vs Wix: Easier to Use

Both Strikingly and Wix provide user-friendly environments for website development. Strikingly excels in simplicity, making it an ideal choice for beginners. The platform guides users through each step of the design process, from sign-up to project publication, without requiring any coding knowledge. Strikingly offers an intuitive design editor and, for Pro Plan subscribers, an advanced HTML/CSS editor for additional customization. Extensive customer support options, including a knowledge base, Pre-Publish checklist, idea forum, video tutorials, community section, and 24/7 live chat support, further contribute to the ease of use.

Wix, renowned for its advanced feature set, also prioritizes user-friendliness. It offers an intuitive drag-and-drop editor, a clear interface, and a wide range of design customization tools. Even users without coding skills can effortlessly create and manage websites. Wix provides comprehensive customer support, including a knowledge base, VIP support options, a ticketing system, and a helpful forum. Users can also seek assistance through live chat for urgent problems. Recently, Wix introduced the Wix Owner app, enabling users to conveniently manage their Wix-powered projects on mobile devices.

Strikingly vs. Wix: Design and Flexibility

Strikingly vs Wix Design and Flexibility:Brandcodax

Strikingly and Wix both enable the creation of various web projects, although they differ in terms of integrated functionality and design customization options. To determine which platform best suits your needs, let's explore their major features in detail.


Strikingly offers an eCommerce engine through the integration of the Simple Store widget, enabling users to set up small web stores. With Strikingly, you can create and update product galleries, customize web store pages, manage shipping and payment settings, import/export products from CSV files, and handle client orders. The platform supports integration with Stripe and PayPal for online payments. Strikingly also provides eCommerce tools such as coupons, membership log-in features, and the ability to showcase Twitter/Instagram/Facebook feeds on your site.

Strikingly Ecommerce: Brandcodax

Wix provides a quality eCommerce experience with its integrated Wix Stores widget. While it is suitable for small-to-medium online stores, it may not be the best option for large hypermarkets. With Wix, users can create and manage product lists, customize descriptions, photos, and videos, set up SEO settings, track web store statistics, implement discounts/loyalty programs, and more. Wix offers an extensive selection of mobile-ready eCommerce templates and supports simple CSV product file import/export. It also provides various eCommerce subscriptions to cater to different business needs.

Wix eCommerce:Brandcodax


Strikingly enables users to create and modify full-featured blogs. You can add and update posts, link to existing posts and social networks, integrate media files, enable commenting, and more. Strikingly offers blog templates specifically designed for blogging purposes. Each blog post published with Strikingly has its own page, ensuring proper organization.

Strikingly Blog:Brandcodax

Wix provides multiple options for blog development, allowing users to create and customize quality blogs. It offers an integrated blogging engine that enables adding/editing blog posts, customizing blog features, uploading posts, scheduling publications, and integrating media files. Wix also supports Facebook/user commenting, social media integration, and SEO settings for blogs. The platform's Wix Turbo feature improves website load time and accessibility for readers.

Wix Blog: Brandcodax
Wix Blog: Brandcodax

Third-Party Extensions and Special Features

Strikingly provides an integrated App Market where users can find widgets and plugins to enhance their projects' functionality. Popular integrable Strikingly widgets include those for business, eCommerce, social media, and document-related purposes. Pro Plan subscribers can also embed popular website codes for added functionality. Strikingly offers marketing features, including a powerful email marketing tool with integration options for MailChimp. Other advantages include customer interaction tools, social media integration, website analytics, marketing tools/features, SSL certificate connection, mobile optimization, and domain name registration and transfer options.

Wix offers an extensive App Market with around 300 paid and free apps for various purposes. These apps can enhance any project and cater to specific website focuses and business objectives. Wix's Ascend platform provides over 20 advanced tools for effective website marketing and promotion. Additionally, Wix has introduced standalone mobile applications such as Wix Spaces, Wix Owner, and a logo creation tool called Wix Logo Maker. The platform also offers multilingual support for targeting international audiences and a Marketplace for hiring web designers.

Wix AppMarket: Brandcodax
Wix AppMarket: Brandcodax

Design Set Up and Customization

Strikingly provides around 200 customizable and responsive templates. While the template selection is not as extensive as Wix's, Strikingly offers a Template Switcher tool that allows users to explore and test different themes without losing their content. The themes are divided into categories based on niches for easy browsing. Users can preview their projects' appearance on mobile and desktop devices. While Strikingly allows the insertion of codes in the header/footer, its design customization options are relatively limited compared to Wix.

Strikingly Templates: Brandcodax

Wix boasts a collection of around 800 professional templates, which can also be fully customized. The templates are mobile-ready and divided into categories, including popular and new designs. Users can choose a blank template for complete customization from scratch. Wix's design editing options are extensive, catering to both beginners and those with programming knowledge. The platform offers an AI-powered Wix ADI tool for automated website design and a Standard Wix editor for manual customization. However, once a template is chosen in Wix, it cannot be changed during the customization process.

Wix Templates: Brandcodax


In conclusion, both Strikingly and Wix offer powerful capabilities for website building. Strikingly excels in simplicity, making it an excellent choice for beginners seeking to create professional websites without coding skills. It provides intuitive design customization and comprehensive customer support. On the other hand, Wix stands out in design flexibility and customization options, catering to users with varying levels of web design expertise. Wix offers a vast collection of templates, advanced features, extensive app integration, and multilingual support.

To determine which platform is better suited for your needs, consider your specific website requirements, design preferences, and level of expertise. Both Strikingly and Wix have their strengths and are capable of delivering high-quality websites. Choose the platform that aligns with your requirements and allows you to create a website that stands out in terms of design, functionality, and user experience.


Take your digital marketing to the next level withBrandcodax! Our team of experts is ready to help you achieve your marketing goals and drive growth for your business. Contact us today and let's discuss how we can elevate your brand's online presence and maximize your digital marketing strategies. Don't miss out on the opportunity to stand out in the digital landscape. Partner with Brandcodax and experience the power of effective and results-driven digital marketing.



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